Movado Billboard Design

2020

Advertising high-end timepieces, engaging narratives, and inclusivity

Time Frame: 1 week

Role: Graphic Design

Contribution: Visual Design

Teammates: Solo Project

Tools: Photoshop

OVERVIEW

The purpose of this campaign was to promote the new Movado BOLD Evolution, 40 mm pale yellow gold ion-plated stainless steel case and mesh bracelet with a pale yellow gold-toned dial.

CHALLENGE

Create a billboard design in Brookfield Place Mall in New York to promote Movado Bold Evolution watches. The billboard should display the watches and content that anyone could relate to while still keeping the models diverse.

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