Movado Billboard Design
2020
Advertising high-end timepieces, engaging narratives, and inclusivity
Time Frame: 1 week
Role: Graphic Design
Contribution: Visual Design
Teammates: Solo Project
Tools: Photoshop
OVERVIEW
The purpose of this campaign was to promote the new Movado BOLD Evolution, 40 mm pale yellow gold ion-plated stainless steel case and mesh bracelet with a pale yellow gold-toned dial.
CHALLENGE
Create a billboard design in Brookfield Place Mall in New York to promote Movado Bold Evolution watches. The billboard should display the watches and content that anyone could relate to while still keeping the models diverse.